Target//

To come up with our consumer moodboard, I began thinking about the target reader for The Factory - our audience, why they will like the magazine, what they want to read about and how they want it to look.

I was thinking about all of the types of things that Amy, Kate and I would love in a magazine. And as much as we love to discover new artists, songs or films, fashion is our true love.

That doesn't mean, however, that we just love looking at clothes and catwalk shows. Our love for fashion goes much further than this, we are incessantly obsessed by the latest magazines, models, photographers, editorials, campaigns, bloggers... as well as the clothes. It seems there's no real magazine on the market that focuses entirely on fashion as a whole - both front of house and behind the scenes. This is where The Factory aims to sit.

Nic.